デジタルマネージャ―/DIGITAL MANAGER【ビジネス英語レベル歓迎】

The Role Objective

The Digital Manager is responsible for the day to day running of clients’ activities as to ensure its overall strategic goal, with a strong digital understanding of all channels, understanding of how digital fits into the multi-media connected system. Builds connected systems and identify opportunities to connect with other media. Develop the digital capability of our Talent both digital and non-digital
 

Responsibilities: 

Proactive Team Support & Leadership

• Develop strong relationships with clients, be their go to person for anything digital.
• Work closely with the Client Lead and the Strategy team to produce best in class campaign strategy, plan and rationale documents, for both digital and offline media.
• Work with wider teams (including performance marketing, biddable and programmatic) to ensure regular reporting that serves the client’s needs.
• Anticipate the client’s needs and set up internal process to meet / exceed them
• Lead on relevant part of client meetings, QBRs, etc.

Digital Media Planning & Execution Management

• Create strategy and specific digital media plan to meet client’s quarterly goal by proposing best mix of key media vehicles such as Search(Google/Yahoo!), Display(Ad Network/Programmatic), and Social(Facebook, Instagram, Twitter, LINE) in terms of both branding activities and direct conversion activities.
• Have robust experience of operating/managing digital media on weekly basis, coming up with optimization plan for client through analysing ad performance results.
• Oversee multiple stakeholders in post-campaign process: digital implementation, booking, measurement, trafficking, reporting, invoicing etc.
• Establish and deliver tracking of campaigns status and update the teams and the client structured and timely way.
• Manage Media Partner relationships & proven media negotiation skills
• Evaluate new media and technology partners on the basis of audience reach, ad effectiveness improvement and cost effectiveness

Operating and Technical Requirements

• Is proficient on key media platforms like Google Campaign Manager, Google Search/ Adwords, Yahoo Search/Ad, Facebook Business Manager, Twitter for Business, LINE Ads Platform
• Solid understanding of Programmatic Planning & Buying
• Solid understanding & experience in 3rd party verification tools, like MOAT, IAS &/or DV.
• Experience with Google Marketing Platform and SA360 a plus
• Has established Media Partner relationships & proven media negotiation skills
• Work with international teams and clients to implement all technologies that are required (ex: tracking, audience measuring, DSP).

Team

• Lead and train junior team members on best in class digital planning and execution
• Be proactive team player, working with team to develop high quality recommendations

Key Performance Indicators:

• Product: outstanding plan execution & operational excellence. KPI Digital Specific KPIs
• Client: satisfaction, retention and growth, contributing to a high TRR score for Digital Planning. KPI TRR score
• People: identification and retention of high performers, team engagement at all levels. KPI 360 scores, retention of team
• Commercial: client profitability. KPI Client profitability target
• Personal development: positive My360 feedback from manager, peers and clients.

Hello. We are MediaCom.
We believe in People First, Better Results.

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our Clients’ businesses.

In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global Client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance

To find out more about MediaCom visit us here:  www.mediacom.com

About Japan:

Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Education, skills and behaviours

• Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics or engineering.
• 5+ years progressive experience in digital marketing/media experience.
• Numerate and analytical.
• Bilingual preferred; Japanese and English; with fluency in one language and basic/business communication in the other.
• PC literate (Excel, PowerPoint, Word).