Marketing Director (Japan and Asia) - Market entry F&B

Lead the market entry and brand marketing strategy for a top-tier U.S. beverage in Japan and Asia. You will oversee full‑funnel campaigns, localize global assets, and collaborate across functions to ensure commercial success.

Client Details

A leading U.S. premium beverage company is set to expand into Japan and wider Asia. With a reputation for innovation, quality, and global reach, they foster a collaborative, forward‑thinking environment-perfect for those eager to make a real impact on a high‑potential brand launch.

Description

• Develop and execute integrated marketing strategies across ATL/BTL and digital/traditional channels
• Build brand plans from local consumer insights, aligned with global direction
• Drive market entry strategy and long‑term positioning to maximize growth
• Localize global assets and adapt messaging for Japanese and Asian audiences
• Define KPIs and measure performance of key brand/product initiatives
• Design and run full‑funnel campaigns using data-driven segmentation
• Lead demand generation for B2B and B2C via traditional and emerging media
• Coordinate with stakeholders to drive in‑store and online success
• Establish SOPs to streamline marketing execution across touchpoints
• Create visual guidelines and support field/in‑store activations
• Train distributor teams and manage localized events and packaging designs

Job Offer

• Lead and shape a new market entry from Day 1
• High level of autonomy and decision‑making authority
• Collaborative, innovative, and international team culture
• Competitive compensation package with performance bonuses
• Opportunity to play a pivotal role in a high‑potential brand's growth

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Yuliia Chentukova at +81368328662.

• Proven track record in strategic brand management and multi‑channel campaigns
• Expertise in digital marketing, performance tracking, and ROI optimization
• Fluent business‑level Japanese and English communication skills
• Strong analytical mindset with excellent problem‑solving abilities
• Leadership experience collaborating with cross‑functional teams
• Creative thinker with a passion for premium consumer products
• Self‑driven, adaptable, and comfortable navigating ambiguity