Brand Manager for Luxury Spirits

Job Title: Brand Manager
Location: Tokyo, Japan
Contract Term: Permanent

About the Role

• Develop Marketing Business Plan (MBP) for the assigned product to shape market luxury leadership position 
• Hold accountability for a range of marketing activities, localize and adapt global luxury growth drivers, or develop new local luxury growth drivers 
• Create a culture-back brand plans for the assigned luxury portfolio, that can generate impact in key occasions  
• Bring deep consumer understanding and cultural intelligence to the fore in service of building our brands in culture and making many consumers dream. 
• Drive ATL and BTL comms strategy in building brand awareness in top 10% occasion and nurture talkability through creative and cutting-edge ideas to ensure brand is at the front of millennial culture 
• Develop/Execute a captivating Brand World that is alluring to consumers, driving instant recognition of the brand and cues luxury 
• Deliver coordinated activation and creation of content through cultural partnerships, amplified through agile media 
• Respond quickly to opportunities and challenges across markets and functions (supply, finance), taking advantage of a plethora of brand-building opportunities and resolving problems at pace 
• Work closely with Culture, Consumer planning, Commercial team to develop & evaluate the business environment shift and propose counter action plans.   
• Responsible for budget control and business targets to deliver brand growth for short and long term

About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands. Diageo Japan K.K. is the Japan subsidiary of Diageo and market sell brands such as Johnnie Walker, Don Julio Tequila, Tanqueray & Gordons Gin, Captain Morgan Rum, Bailey’s and many more which are called Diageo’s Reserve portfolio. 
Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

Capabilities & Accountabilities

• Marketers with the ability to create products as beacons of desire. Always focused on the external environment and deeply curious about what’s coming around corners in relation to trends and talkability.   
• A strong and well-informed point of view on long-term strategy 
• The ability to build and align a group of diverse stakeholders on that plan, working with Senior Leaders, cross functional experts, and market teams 
• Inspiring a global community of brand builders, both marketers and commercial teams, to grow the business 
• Building a strong sense of team spirit within and across markets 
• Inspiring and managing a complex roster of partners to deliver compelling brand plans activated in an omnichannel way 
• Standing for what is right for the brand, challenging where appropriate 
• Strong partnership with agencies and hold the tension for the right level of luxury standards 
• Own and drive the Brand strategy, ambition and execution, inspiring, engaging and managing 
• Develop stellar culture back plans on the brand to build drive talkability  
• Amazing relationship builder 
• Language: Japanese business level, English business level

Benefits
We are an organisation that creates products that are part of celebrations, and our culture reflects this.  At Diageo, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and executing your vision.
You will also be rewarded through competitive salary and monetary benefits including bonus and product allowance as well as being supported via non-monetary benefits including an industry leading parental leave policy, subscriptions to mental health and external benefit platforms.

Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. 
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. 

Character Is Everything