Manager Marketing/マーケティングマネージャー　〜1200万

– To lead the Marketing team with Japan tema to enable brand strategy execution, portfolio growth, penetration, retention, and volume targets.

– Being the key contact to Japan’s team marketing team to ensure consistent message to the public and dealers.

– Responsible for mapping out the competitive landscape on product and pricing, the alignment of all marketing strategies, the communication for core brands and multi-make as well as to manage the non-operational customer touchpoints.

– Plays a critical part in building the bridge between  Japan team nd Headquarter colleagues to push the customer’s digitalization interface forward to maximize growth opportunities in the future.

– To ensure that all marketing activities would fulfil local marketing related regulations

– Responsible for digitalization, including web site management, Customer online self-service, coordination with Japan team and Munich, as well as maximizing opportunities for the future through digital channels.

– Responsible for Retention, including strategy and implementation (including DM, eDM, PFO, email address mgt., etc.).

– Responsible for their cars' card business, utilize as a part of retention contact tool including dealer and update card benefits and manage as a one of profit pillar.

– Responsible for all non-operational customer touchpoints (with particular emphasis on minimizing the returned cars to Finance Corp from RV guaranteed products).

– To lead the Marketing team with BMW Japan Finance to enable brand strategy execution, portfolio growth, penetration, retention, and volume targets.

– Being the key contact to BMW Japan’s marketing team to ensure consistent message to the public and dealers.

– Responsible for mapping out the competitive landscape on product and pricing, the alignment of all marketing strategies, the communication for core brands and multi-make as well as to manage the non-operational customer touchpoints.

– Plays a critical part in building the bridge between BMW Japan and Headquarter colleagues to push the customer’s digitalization interface forward to maximize growth opportunities in the future.

– To ensure that all marketing activities would fulfil local marketing related regulations

– Responsible for digitalization, including web site management, Customer online self-service, coordination with BMW Japan and Munich, as well as maximizing opportunities for the future through digital channels.

– Responsible for Retention, including strategy and implementation (including DM, eDM, PFO, email address mgt., etc.).

– Responsible for BMW/MINI card business, utilize as a part of retention contact tool including dealer and update card benefits and manage as a one of profit pillar.

– Responsible for all non-operational customer touchpoints (with particular emphasis on minimizing the returned cars to Finance Corp from RV guaranteed products).