Marketing Manager

JOB PURPOSE

Manage and execute marketing strategies within Japan, understanding key drivers within the regions to build brand awareness, brand momentum and business growth through strong integrated initiatives with a focus on retail – reporting into Marketing & Communication Director.

The marketing manager is responsible for developing the marketing strategy and overseeing the implementation of all marketing related initiatives (local media, coop marketing, events etc).

Work closely with the other functions including merchandising, retail, client engagement teams to create coordinated marketing activation plans.

RESPONSIBILITIES

• Work with Marketing & Communication director to build 360° Brand and product campaigns
• Manage and implement initiatives to drive traffic and strong brand presence in key cities and ensure close connection with Client Engagement and retail teams to provide tactical support to drive traffic and revenue goals
• Collaborate with retail team to secure exposure in department store media, such as seasonal catalogues, websites, and in-store signage, in key sales momentum   
• Work closely with global media team to develop and execute the effective media plan
• Develop event strategy and action plans to roll out branding and commercially tactical initiatives. Taking ownership and involving global and local stakeholders for best execution  
• Manage event budget, setting clear KPIs, and measuring and reporting ROI
• Keep an eye on competitors’ activities, reporting best practices to UK and local key stakeholders
• Depend on experiences, digital marketing might be within the scope

PERSONAL PROFILE

• Extensive experience in fashion marketing 
• Strong and effective communicator
• Exceptional organisational skills
• Committed team player
• Excellent attention to detail/follow up
• Professional approach to all work and office situations
• Interest and enthusiasm for marketing, branding, technology and  digital communication
• Interest in community and culture marketing