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Job ID : 1249271 Date Updated : December 5th, 2022
Work with exciting brands and campaigns

Performance Marketer|maximize ROI across all media channels

Hiring Company Custom Media
Location Tokyo - 23 Wards, Minato-ku
Job Type Permanent Full-time
Salary 2.5 million yen ~ 4 million yen

Work Style

Remote Work and WFH Casual Clothing Minimal Overtime

Job Description

Custom Media is an award-winning integrated digital marketing agency based in central Tokyo.

We seek a proactive, organized and knowledgeable performance marketer who enjoys working in a challenging and dynamic international environment.

The job:

You will be responsible for coordinating and managing a wide-range of digital marketing projects for major foreign and Japanese clients.

Ideal candidate for this position should be able to manage all aspects of performance marketing from planning and implementation to optimization and reporting to help drive traffic and maximise ROI across owned and paid media channels. Should have experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

Job Description:

  • End to end management of performance marketing activity across all channels
  • Develop test and learn initiatives across all channels
  • Work closely with the wider account management and studio teams to ensure messaging across all channels are consistent, aligned and optimised
  • Efficiently manage ad budgets to ensure best performance  
  • Track and report on key performance indicators  
  • Identify, manage and mitigate project risk
  • Prepare project reports and analyze data

We offer:

  • Attractive salary negotiable based on experience
  • Professional career and life coaching, training, mentoring
  • Generous company share appreciation rights scheme 
  • Full exposure to all aspects of our business
  • Network of established professionals and senior leaders
  • Friendly, comfortable environment at the new Cambridge Innovation Center Tokyo
  • Transport allowance
  • Work from home allowance
  • Social insurance and benefits
  • Paid vacations

Working Hours

  • 9:30am to 6:30pm Monday to Friday
  • Work from home and / or office flexibility

Only shortlisted candidates will be contacted for an interview.

No telephone calls please.

General Requirements

Minimum Experience Level Over 3 years
Career Level Mid Career
Minimum English Level Native (Amount Used: English Only)
Minimum Japanese Level Business Level
Minimum Education Level Bachelor's Degree
Visa Status Permission to work in Japan required

Required Skills

Qualifications and Experience:

  • Bachelor's Degree in Marketing, Business Administration or related field
  • Native-level English, business-level Japanese a bonus
  • Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including PPC, SEO, social media and other digital channels.
  • Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
  • Responsible and organized: demonstrate the ability to prioritize, allocating and managing multiple projects with sound judgment
  • Ability to work under pressure: self-motivated, with a high degree of flexibility and fluidity, and an objective-focused and positive approach
  • Enthusiastic team player: eager to provide insight and receive feedback 
  • Skills in search platforms including; Google AdWords, Yahoo! Ads 
  • Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram, TikTok)
  • Google Marketing Platform tools, SEMrush, Ubersuggest or other SEO tools

Optional (but very useful)

  • Experience using LINE for advertising and as part of integrated campaigns
  • Experience using DSPs 
  • Experience using Rakuten advertising (especially affiliate) or similar 

Job Location

  • Tokyo - 23 Wards, Minato-ku
  • Hibiya Line, Toranomon Hills Station

Work Conditions

Job Type Permanent Full-time
Salary 2.5 million yen ~ 4 million yen
Salary Bonuses Bonuses paid on top of indicated salary.
Job Division Project Management

Job Category

  • Marketing, PR, Advertising & Communications > Online Marketing
  • Marketing, PR, Advertising & Communications > Advertising - Media Planning/Buying
  • Marketing, PR, Advertising & Communications > Branding & Strategic Marketing
  • Marketing, PR, Advertising & Communications > PR, Communications & Investor Relations
  • Marketing, PR, Advertising & Communications > Other Marketing, PR, Advertising & Communications
Hiring Company Information

Custom Media K.K.

Performance Marketer|maximize ROI across all media channels Job Information | Work in Japan · Jobs with International Companies · Jobs that Use English · CareerCross

Company Details

Company Type Small/Medium Company (300 employees or less)
Non-Japanese Ratio Majority Non-Japanese

Company Description

Custom Media is an award-winning bilingual, digital integrated marketing, content-creation and strategic communications agency in Tokyo.

We provide data-driven, targeted marketing solutions with a solid return-on-investment approach focusing on customer engagement. Our services comprise strategy, creative solution and technology.

We are a diverse team of creative individuals, traversing the ever-evolving digital media landscape to innovate and inspire solutions for our clients to succeed.


To be the leading bilingual, digital communications agency and content creator for helping global business prosper in Japan and abroad.


To inspire and innovate digital integrated marketing solutions for clients to communicate and succeed.


  • Quality: We ensure high levels in everything we do.
  • Integrity: Honesty in all situations is crucial.
  • Accountability: We take responsibility for our work and projects.
  • Partnership: We want to form long-lasting relationships with our clients.
  • Imagination: We inject creativity and innovative ideas into everything we do









  • 品質: 全てにおいて高い品質を確保します。
  • 誠実: いかなる状況においても、公明正大であります。
  • アカウンタビリティ: 全ての仕事とプロジェクトに責任を持ちます。
  • パートナーシップ: クライアント企業との長期的な関係の構築を追求します。
  • 想像力: 全ての活動において、創造性と革新的なアイデアを織り込みます。