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Job ID : 1191781 Date Updated : August 15th, 2022

メディアプランニングダイレクター/MEDIA PLANNING DIRECTOR【ビジネスレベル英語歓迎】

Hiring Company GroupM Japan K.K.
Location Tokyo - 23 Wards, Shibuya-ku
Job Type Permanent Full-time
Salary Negotiable, based on experience

Work Style

Remote Work and WFH Casual Clothing Side Business Ok Flex Time

Job Description


<Position at Essence>

The Media Planning Director serves as the lead of a team/pod or market, responsible for a set of Media campaigns. The role is ultimately responsible for ensuring that budget is used optimally through the lens of campaign objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations. 

The Director will also have oversight and responsibility for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand's overall media strategy in the context of changing marketplace conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the media space and available media research. The role sets the tone for how the account is managed by assuring focus on key client objectives and Essence best practice.


Core Responsibilities:

  • Oversight of all deliverables produced by pod/market, either by direct or delegated means Direct responsibility for the performance of assigned media dollars against their intended outcome, across both brand and DR objectives
  • Responsible for expressing the rationale behind media investment decisions and evidencing the performance versus expected outcomes 
  • Responsible for quality of Planning Milestone Meetings ( strategic/tactical presentations, post campaign analysis), playing a key role for priority campaigns 
  • Point of escalation for team issues (within and outside of team)
  • Process /workflow enhancement, growing Essence’s capability, increasing work quality, making us more efficient, or increasing Essential satisfaction
  • Responsible for setting quality standard for 1(+) planning deliverables and improving them via team/client feedback and incorporation of evolving external context 
  • Support new business pitches with leadership by developing plan/presentation
  • Assist with new client onboarding and play a large supporting role for Client Services  in ensuring the success of the new client
  • Thought leadership expressed as press quotes, published articles, and POVs
  • Accountable for external recognition and awards submissions, at least 1 per quarter
  • Manage 2-4 direct media planning reports to support career growth/development
  • Partnering with Client Service to balance capacity and profitability

General Requirements

Minimum Experience Level Over 10 years
Career Level Mid Career
Minimum English Level Business Level
Minimum Japanese Level Business Level
Minimum Education Level Bachelor's Degree
Visa Status Permission to work in Japan required

Required Skills

A bit about yourself:

  • At least 8-10 years of working experience with B2B and SMB exposure
  • 5 to 7 years’ experience in the Digital Media or Advertising field
  • Ability to forecast  outcomes of brand/DR campaigns and manage spend 
  • Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
  • Strong English and Japanese written and verbal communication skills across all platforms
  • Solid grasp of digital marketing, especially a deep knowledge of digital media
  • Ability to adhere to and meet deadlines and project manage multiple campaigns
  • Proven problem solving skills and ability to think outside of the box 
  • Ability to work independently and collaborate in a team environment
  • Strong organizational skills, detail-oriented and capable of multi-tasking


  • 勤務地:恵比寿ガーデンプレイスタワー
  • 契約期間:期間の定めなし
  • 試用期間:あり (3カ月)
  • 就業時間:就業時間:9:00~18:00 (休憩1時間含む)
  • 休日:土日祝日、年末年始休日、企業が定める休日
  • 社会保険:健康保険、厚生年金、労災保険、雇用保険
  • 福利厚生:確定拠出年金、生命保険、所得補償保険など

About Essence:

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.

About Japan:

Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Job Location

  • Tokyo - 23 Wards, Shibuya-ku
  • Yamanote Line, Ebisu Station

Work Conditions

Job Type Permanent Full-time
Salary Negotiable, based on experience
Job Division Essence

Job Category

  • Marketing, PR, Advertising & Communications > Online Marketing
Hiring Company Information

GroupM Japan K.K.

メディアプランニングダイレクター/MEDIA PLANNING DIRECTOR【ビジネスレベル英語歓迎】 Job Information | Work in Japan · Jobs with International Companies · Jobs that Use English · CareerCross

Company Details

Company Type International Company

Company Description



And because we have three of the top five global media agencies and $63 billion in annual media spend, we provide access and scale everywhere our clients do business. Intelligent and imaginative, we create, integrate and scale technology-enabled services with premium partners, including Google, Facebook, Amazon and more. Our approach earns us award-winning work and helps our clients’ businesses grow.



Through consistent quality, simple, structure, and outcome focused, premium client service is our primary duty.
Our service principle is singular: when clients win, we win. Simple in structure, consistent in quality, and laser focused on business outcomes, premium client service is our primary duty. Our clients benefit from our scale which represents $63B media billings in the global marketplace (COMvergence, 2019).


We have a precise understanding of our audiences and the value brands can bring to them.
Our focus is in engaging the consumers that matter most to our clients’ businesses. We have a modern and precise understanding of our audiences and the value brands can bring to them. As populations and consumers transform around the world, we make advertising work better through cultural and data-based insights and sound media strategies.


Through modern investment services, we put money against goals that move businesses forward.
Combined with GroupM’s global scale, our media investments – guided by brand safety, leading privacy principles and premium relationships – represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward.


Our evolving data and ID-based solutions are our strategic, competitive advantage.
We’re future-proofing our audience-based planning through “synthetic” data. While no silver bullet technology will meet every media challenge, our perspective on client data augmentation provides an alternative identity-based solution.


Our unified technology and data approach harness advanced analytics to build the future of media.
GroupM’s technology mission is two-fold: Use our scale to provide tested and effective products for clients and create a unified technology and data approach that helps brands deliver the future of media today.


Unique in services, culture and ideas, each brand is a leader in their field. Through a range of leading businesses in advanced TV, AI-driven programmatic, eCommerce and more, we leverage our collective intelligence to make advertising work better in the world.