CarterJMRN KK

CarterJMRN is a Japan-Based Market Research Agency

We use consumer understanding to guide global brands on their journey to success in Japan.

At Carter, we lay the foundation for our clients’ marketing activities in Japan, including market entry, with innovative consumer empathy methods that cover the gamut of immersive, qualitative and quantitative approaches. These include cultural analysis and semiotics, trend watching, secondary desk research, depth interviews, ethnography, usability tests, focus groups and all quantitative survey methods.

Experts in the facilitation of collaborative problem solving, we partner with you on your journey, implementing design-thinking approaches to translate deep customer and user understanding into creative brainstorming, concept creation, prototyping and testing.

We are your guides to unmasking and engaging the needs, desires and opinions of Japanese people and helping you to translate those into action.