McCann WorldGroup

McCann Erickson

McCann Erickson Japan was founded in December 1960 as a joint venture between McCann Erickson Worldwide, the world’s largest international agency, and Hakuhodo Inc., the oldest and second largest advertising agency in Japan. Through its unique combination of international and Japanese expertise, the joint venture was the first of its kind in the Japanese advertising industry.

In April 1994, McCann Erickson Worldwide dissolved the partnership with Hakuhodo and acquired 100% ownership of McCann Erickson in Japan.

After 52 years, McCann Erickson Japan continues to be the only true international agency in Japan that handles substantial business from both western and Japanese advertisers. We benefit from being part of one of the largest global marketing communications companies, which has offices in 125 countries and 100 years of experience building brands all over the world. Through our global network, we are capable of providing assistance and coordination anywhere in the world. 

McCann Worldgroup

By 1992, McCann Erickson had grown to become the world's largest agency network. But we recognized that evolving market trends required new ways of doing business and decided to meet those changes head on. Thus, in 1997, McCann Worldgroup was born. To better serve our clients, McCann Worldgroup was established as seven different companies that deliver skills strategically essential to our clients' growth. Today these best-in-class companies form the world's leading marketing solutions network. The combined talents and global reach of our Worldgroup companies allows us to offer our clients tailored solutions that aim to transform their brands and grow their businesses.

To transform brands and grow businesses as one of the world’s leading marketing solutions networks. That is the mission of the McCann Worldgroup. With “Creativity,” “Innovation,” “Performance,” and “Collaboration” as our strengths, and proprietary strategic tools, 8 specialized companies, and a global network that spreads across over 125 countries sharing a common mission as our weapon, we deliver success to our clients’ businesses.

Our Groups

• McCann Erickson
• UM
• Momentum Japan
• MRM Worldwide
• McCann Health Communications
• Craft Worldwide
• FutureBrand
• Weber Shandwick Worldwide