Surgical lighting is mostly fixed to the ceiling of the operating theater. However, OPELAIII developed by Taiyo Corporation, has succeeded in making the operating light wearable, and it has become possible to secure the brightness necessary for the operation outside the operating room. It can be said that it is a next-generation medical light that changes the conventional surgical style.
We gathered the opinions of physicians, developed products, and began sales in Japan in 2017. As we are ready to start expanding overseas, we will recruit new overseas expansion managers this time. First of all, we intend to develop sales channels from North America and spread them to Southeast Asia, Europe, and other parts of the world. I would like to think about global expansion strategies, such as the selection of alliance partners and negotiations, from the outset. Feedback from the doctor may also be used to improve the product. You can be involved in the design and development of medical devices without experience.
Together, let's make OPELAIII a global surgical standard!
The technology of organic EL lighting as a lighting panel has been established as "people-friendly light" with characteristics similar to sunlight. It is used for displays on televisions and smartphones and has become a topic of interest in recent years. However, there are few general lighting products, and they have not yet been recognized by the public.
Manufacturing of incandescent and fluorescent lamps has ceased worldwide, and LED lighting has become a popular alternative. It is undesirable to have only one alternative. Organic EL lighting is also considered a good option. We believe that it is necessary to choose a light source that is suitable for the environment in which lighting is used. In response, we collaborated with OLED Works, which boasts the world's top-quality products worldwide. As Japan's sole dealer, we are developing the Japanese market. In the course of our business, we are often involved with technical managers at OLED Works, Germany, and with marketing managers from Asians.
In general lighting equipment, which is indispensable to people's lives, will organic EL lighting work together in a world in which it spreads?
For more than 20 years, as a trading company in the Middle East and North Africa, we have been exporting medical devices such as Canon Medical's medical imaging systems.Trade in the Middle East and North Africa is said to be the most difficult in the world, and business-level English language work is required. As a result, most employees can communicate in English, so even if they are anxious about communicating in Japanese, they are reassured. Although communication is in the Japanese language with outside parties involved in Japan, there is no concern because there is a follow-up among members of the company. Please make full use of English language skills when communicating with overseas stakeholders or when traveling overseas several times a year.
Since this company has 10 employees, it is easy to communicate within the company and should be familiar immediately. Until last year, foreign students from Syria worked, but they did not have any trouble communicating within the company.
In addition, we have been making efforts to contribute some of our sales to countries in the Middle East and North Africa, and we provided Japanese toys to Syrian children last time. I am looking forward to joining in new associates together.