C.C. Consulting carries out a wide range of promotional activities targeting bilingual professionals. We are proud to be one of the first online recruitment resources to launch offline advertising campaigns four years ago. Through this extensive advertising and the growing name recognition of ‘CareerCross’, we continuously receive an increasing number of registrations from superior jobseekers.
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CareerCross will be advertising on TV screens on the JR Yamanote and Chuo lines over a 6 month period. This train line averages 16 million passengers per day, promising to attract many new users. The advertising campaign will be targeted towards bilingual people considering a career change into a foreign company, or seeking career improvement. Another TV ad campaign for International CareerCross Forum will also appear in June.
The ad for “the International CareerCross Forum 2007” targets bilingual, professional candidates or people aiming for MBA etc. A huge range of companies and business schools have been invited to the forum so that people attending this forum can get a big picture view of all their career development options.
MSN Hotmail Banners (carried out in November 2006)
Other Online Advertising
Banners on Search Engines: Google, MSN, Overture, Yahoo
Other banners and weblinks: Allabout, BT Looksmart, Mailmagazine, MBA/CPA-related websites, recruiting websites
JamsTV: a website targeting Japanese residents of Australia. We provide recruitment information for when they return home.
CareerCross is now conducting an advertising campaign toward career-change season.
The CEO and company president of CareerCross, Richard Bysouth, plays a role as the ad’s pillar, and he comes on stage as an entertainer.
The ad begins with a well-known game in Japan “Atchi Muite Hoi” to attract passengers’ attention, and it sends an inspiring message for a career-change in the end by saying “your life depends on your choice which way you are going to head for”.
This ad targets people who wish to change career into a gaishikei company where they can use their English and professional skills, and people who are already working in a gaishikei company but hope to improve career. We expect that many a new potential jobseeker would register with CareerCross through this train TV ad.
The ad uses the same theme as the train TV CMs and targets people who wish to change career into a gaishikei company where they can use their English and professional skills, and people who are already working in a gaishikei company but hope to improve career. We expect that many a new potential jobseeker would register with CareerCross through the station ads.
Marunouchi line - Akasaka-mitsuke station
Hanzomon line - Aoyamaichome station
Hibiya line - Kamiyacho station
We post ads at train stations and on trains to target experienced bilingual jobseekers.
Marunouchi line - Akasaka-mitsuke station
Hanzomon line - Aoyamaichome station
Hibiya line - Kamiyacho station
The ad uses the same theme as the train TV CMs and targets people who wish to change career into a gaishikei company where they can use their English and professional skills, and people who are already working in a gaishikei company but hope to improve career.
Hibiya line - Roppongi station
Hanzomon line - Otemachi station
Hibiya line - Kamiya-cho station
JR line - Ebisu station
The ad uses the same theme as the train TV CMs and targets people who wish to change career into a gaishikei company where they can use their English and professional skills, and people who are already working in a gaishikei company but hope to improve career.
Hibiya Line - Tobu isesaki Line
Hanzomon Line - Tokyu Denentoshi Line
Tobu isezaki Line / Tokyutoyoko Line
We appeal to qualified people using promotional messages, such as [Jobs at Gaishikei], [Top flight people need top flight jobs]
Hibiya Line - Tobu isesaki Line
Hanzomon Line - Tokyu Denentoshi Line
Tobu isezaki Line / Tokyutoyoko Line
Toei Bus - Shinagawa to Shibuya
C.C. Consulting placed a TV commercial on CNN Japan, Bloomberg and CNBC Nikkei. Most of the audiences of these three TV stations are Japanese with professional careers, and many of them have high level English skills and are keen on global business. They are the main target of CareerCross. Our TV commercial messages show people eager to achieve high-flying careers through CareerCross’ services.
Via strategic promotional activities including advertising in papers, we encourage an increasing number of highly qualified, and especially rare, bilingual jobseekers in the human resource market.
Check it! Lunch：Coupon magazine.
Software people：ads targeting bilingual IT engineers including SAP experts.
The JapanTimes：Every Monday, jobs classifieds for bilingual jobseekers.
JICPA：A magazine distributed only to chartered accountants. We put an ad here to appeal to CPA.
Nichigo Press：Free paper targeting Japanese residents of Australia. We also appeal to bilingual people there.
