Writing Online Ads

The following points will help you formulate your job description:

【Qualification Requirements】
■ Whom is the job ad targeting?
■ What kind of person are you looking for?
■ What qualifications, skills, licenses should the candidate have?
■ How old should he or she be?

【Job Content】
■ Catch phrase
■ Reason for hiring (Why are you looking for staff?)
■ General job overview
■ Key responsibilities
■ Your companyʼs potential
■ Employeesʼ voice
■ Working hours
■ Remuneration
■ Fringe benefits
■ Holidays, paid leave
■ Training program

Job Seekers decide whether to apply for a job by looking at your job description.The more appealing your job description is to a potential candidate, the greater the number of applicants you will receive.
When posting new positions, creating a job description from the job seeker’s standpoint will make it more attractive to potential candidates. Thinking about what kind of information a candidate would like to know, can make a great deal of difference to the number of potential applications you will receive.

Jon Title

It’s only a job title, but it makes a big difference to job seekers. The job title is the first thing a job seeker will see. Only if it looks interesting will they click on it to find out the details about the position. The more appealing the job title is, the greater the chance that the candidate will read the rest of the job description and apply for the position.

Include critical information, e.g. whether it is a senior or junior, sales or marketing, administrative or IT related position.

e.g.) Junior Web Designer, Senior Account Executive (Pacific Region)

Be concise, but concrete. “International Sales Dept. Assistant” is concrete, while “Office Clerk” keeps the candidate guessing.

Job Description

A catch phrase is important.

Add a catch phrase or two in the job description. For example ask questions to the candidate. “Are you interested in working in an exciting and successful, leading edge company? Do you possess the enthusiasm, vision and sales skills to truly make a difference?”
The job description should include the job responsibilities and duties, essential skills and experience plus any other relevant details. Please DO NOT include your e-mail address or direct contact details - applicants can contact you directly to the registered e-mail address.
State your requirements for skills and experience. Remember, however, that the higher the requirements, the fewer candidates will apply. This is especially true for Japanese candidates, who tend to understate their abilities.
The company description is another decisive point. The working environment is very important for many candidates. Knowing the your main area of business and your products as well as size of the company and its atmosphere, will give the candidate the opportunity to imagine themselves as part of your organization.
Choose whether you would like the listing to appear on the Japanese, English, or both sites. If you choose “None”, the job will not be visible to job seekers.
Click on “Save Changes” at the bottom of the page when you are finished, and your job listing will go live on the page immediately.

Japanese & English Display

Increasing responses up to 30%

CareerCross is a bilingual website, allowing you to enter the job description details in both English and Japanese. You can choose the job to appear on the Japanese, English, or both sites. If you choose the job to appear on both the English and the Japanese sites, it will appear in exactly the same way on both.
There are Japanese job seekers who search using the English interface, however, many will prefer using the system in their native language. To reach both, we advise you to post the same job description in both English and Japanese. According to our statistics, this can increase responses up to thirty percent.

Reposting Jobs

Job postings are fully editable ‒ you may edit, delete or repost as many times as you wish. You can refresh a job listing every two weeks. By refreshing, editing or reposting, your job will move back to the top of the job seekersʼ search results list, and will be included in the daily e-mail update that goes out to job seekers. To achieve good results, we recommend you to refresh your jobs at least once a month.