The BDM will have ownership of business development process in the region. Within the Overall Business Plan the BDM is responsible for analysis and definition of domestic lighting segments and applications that will become the core execution of the customer and sales plans. Core to this is development and execution of sales strategies within the territory for full lighting solutions (LED/Power/Optical/Thermal products). The BDM will interface directly with marketing (Technical, Segment, and Tactical) and provide information and analysis that will create the foundation for tools, resources, and segment/application strategies that will be driven back down to the field sales teams for execution with customers. Internally and externally the BDM will be viewed as a key manager. They will have the ability to interface at a senior level with customers in addition to public or mass market forums. The expectation is that the BDM will be able to articulate product vision, strategy, solutions along with an in depth understanding of the market forces driving SSL adoption in all key segments.
PRINCIPAL ACCOUNTABILITIES
1. Responsible for defining and executing sales strategy for the assigned territory.
2. Complete knowledge and understanding of all product and service offerings.
3. To be the leader in managing sales personnel to achieve monthly and annual sales budgets, profitably.
4. Accountability for the sales activities in the various market segments and capable of implementing changes if sales activities are not succeeding.
5. Coordinate on the setting of annual sales budgets.
6. Develop sales strategies for specific market segments and account base to maximize penetration for the total solution. Mobilize and maximize all available sales channels.
7. Intimately involved in driving the strategy to ‘Control and Dominate’ 100 % of the LTAM in the top 100 and ‘Must Win’ accounts. Is able to collate information to build the customer strategy in line with other areas of the organization.
8. Alignment with regional management to define the structure and resource requirements to achieve short/medium and long term sales plans.
9. Be a mentor and coach to the regional sales team, developing their potential and assisting in the advancing of the company as a whole.
10. Able to clearly articulate vision and corporate objectives and ensures work activities are aligned accordingly.
11. Responsible for all management reports relating to the sales strategy in the territory.
12. Demand creation: Opportunity creation, funnel management and new customer expansion.
13. Interface with local and/or regional Government agencies, standards groups, lighting associations and any point of influence as it relates to Solid State Lighting adoption.
14. Business reviews with key supplier partners.
15. Additional Projects or duties that will positively impact results
MEASURABLES
1. Performance to sales budgets
2. Customer expansion and penetration metrics
3. Solutions level sales (Product mix expansion)
4. Demand Creation funnel metrics for overall $ Value, # of opportunities, Design Wins, Production wins.
COMPETENCIES (Knowledge, Skills & Attitudes)
- Result-oriented
- Interpersonal skills
- Negotiation abilities
- Product knowledge
- Team Player
- Systematic Thought Process
- Superior Presentation skills
- Possess business acumen
- Able to commit to response times, i.e. having a sense of urgency
LEARNING & DEVELOPMENT PLANS
- Solution, Product, Segment, Application and Market knowledge that allows for ongoing definition, development of the business plan.
- Participation in LED/Lighting related seminar, workshop, and industry events.
KEY CHALLENGES (CURRENT & FUTURE):
- To meet or exceed sales budget and group objectives set by the Management team.
- Maintain a good relationship with the customer through all situations.
- Drive and influence Sales to execute the Global strategies at local level.
- Manage Supplier relationships to build profitable business.
- Anticipate and plan for internal training needs
- Understand the key market factors that will influence the business plan.
- Implement rapid execution of change to take advantage of and keep ahead of competitors.
CDS is a Tokyo-based leader in executive search and recruiting for executives, mid to senior level management, and staff for multinational corporations and startup companies within the following Industry Practices: Information Technology and Telecommunications, Consumer Goods & Retail, Healthcare & Life Science, Financial Services, Professional Services, Industrial; and in the following Functions: Sales & Marketing, Accounting & Finance, Legal & Compliance, and Human Resources.
CDS consultants forge close partnerships with clients to fully understand the nature of their business, the markets in which they compete, their organizational structure, critical success factors, and chemistry required to succeed within their environment.
For each search assignment, CDS assembles a results-driven team to ensure we provide the optimum mix of industry and functional expertise to attract candidates with the desired competencies and experience.
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