Leading OTC company in Japan is seeking a Brand Manager.
Job Purpose:
Planning and implementation of brand marketing strategies in order to keep increasing the sales and market share as well as to increase the current profits.
Job Responsibilities:
1.Plan and suggest the 3-year Plan and acquire approval
Analyze phenomena and data in order to get a grip of consumers’
tendencies and brand category trends.
Based on the above analysis, plan brand positioning and main
strategies.
Confirmation of consistency between strategies and implementation
plans (including budgets and long-term targets).
2.Implementation of annually approved marketing plans
Adjusting of sales forecast, manufacturing, and supply of products
in order to efficiently maintain the inventory.
Securing and implementing of brand advertising in magazines and
sales promotion budgets.
To differentiate from competing firms and to establish long-term
brand identity, create strong creative.
give suggestions to the sales staff who are involved in marketing
planning, and make sure to provide them with supporting materials
when necessary.
Actively utilize the global new products development projects for
sustainable growth, and maximize the pipeline.
In order to solve unexpected issues as well as to grab the right
timing/chances, update and revise plans.
3.Give ideas that are beyond the plans and take action
Contribute to maximize the profitability of the products.
Have coherent understanding of the products, consumers,
competition, and regulations, and create a flow of leading-edge
ideas that are beyond the plans.