Our client is one of the world’s premier retail companies, and one of the top foreign brands in Japan. They have a large number of stores throughout Japan and continues to grow and expand.
They are currently looking for an Assistant PR Manager who will play a key role in the ongoing success of the organization.
GENERAL SUMMARY: Execute PR strategies and program executions with a consistent and positive approach. Ensure positive coverage in key initiative products. Ability to tactical-manage and build firm media relations with fashion industry for products to make engagement with our segment audience. Serve as a primary contact for Women’s products to manage pitching, prep and follow-up for in-person press meetings, monitor and plan around editorial calendars.
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ESSENTIAL DUTIES & RESPONSIBILITIES:
· Create and execute PR plans
· Write, edit, produce and issue press releases to targeted media.
· Respond to media inquires, performing necessary internal information collection and analysis; serve as spokesperson for Women’s products.
· Support on coordination of corporate media activities.
· Organize press events, 4 times a year and media caravans.
· Interrelate with merchandising and other internal staff at all levels throughout the company to stay aware of potential newsworthy developments.
· Develop and nurture a firm relationship with targeted magazines’ editors and stylists
· Work collaboratively with Advertising Team for local store support activities
· Monitor competitive activities and analyze media coverage measurements to maximize company’s participation and exposure while quantifying publicity effort via bi-weekly reports.
· Interaction with several internal teams e.g. Merchandising, Merchandise Planning and VMD, for achieving effective and efficient results without any confliction and external partners such as ad agencies, production vendors, etc, to maximize company’s PR activities.
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REQUIRED QUALIFICATIONS:
· Excellent interpersonal skills, including strong verbal and written communications skills
· Well connected with fashion editors, journalists, stylists and VIP / celebrities, other brands
· Ability to apply strategic thinking to brand marketing
· Broad knowledge of competitive retailers for the Women’s category and awareness of latest fashion trends
· Highly flexible and adapts well to rapidly changing environment
· Highly organized, strong attention to details, the ability to multi-task and reprioritize quickly
· Bachelor’s degree holder with minimum 3 years of PR experience (fashion business experience preferred).
· Self-starter, open-minded character.
· Having strong sense of responsibilities.
· Good English skills preferred (reading & writing)
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They offer an energetic, dynamic work environment that, and has a strong commitment to work life balance. In addition, they also offer excellent career progression opportunities and great salary for the right candidate.
This is a great opportunity to join a growing organization, who is one of the leaders in their industry. If you feel you are qualified for this position or would like to learn more details about this opportunity, please submit your resume immediately.
Myriadd is a leading recruitment specialist working in the Consumer Products, Retail & Hospitality, and eCommerce industries. We provide a range of services including retained executive level search, mid to senior level contingency search, and volume recruiting solutions.
Through our comprehensive, systematic approach to search, our experienced team has been responsible for successfully placing several Presidents, CEOs, Vice Presidents, Directors, and Managers as well as staffing entire retail stores of up to 150 employees for Fortune 250 companies in Japan.
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