転職 : Marketing & Channel Support Manager　マーケティング＆チャネルセールスマネジャー

職務経験

3年以上 

英語レベル

ビジネス会話レベル 

日本語レベル

ネイティブ 

最終学歴

大学卒： 学士号 

現在のビザ

日本国籍、または日本での就労許可が必要です  

Working closely with the Asia Pacific marketing team, and the sales and product management teams of our company, the individual will be involved in developing and implementing marketing & communication programs which may include strategy development, advertising, product launches, promotions, public relations, partner and user forums, industry events and direct marketing campaigns.

Additionally, the individual will provide marketing support to our channel partners helping to drive revenue growth.

Close management of the Japan website will also be a key responsibility

Whilst the role is primarily focused on supporting the our business, the individual will also provide marketing support, as and when required.

For overall Marketing:
· Management of budget, expenses and metrics reporting · Management / updating of key data sets - including customer/end user details and opt in-in preferences, and channel partner contacts
· Development and implementation of specific demand generation programs helping to build a pipeline of leads and opportunities (for both the direct sales team and channel partners) in support of the our revenue targets. Campaigns include the organizing of seminars, participation at tradeshows, email marketing campaigns.
· Development and production of sales/marketing collaterals - adapting corporate content where relevant and where necessary developing local collaterals.
· Planning effective advertisements programs, with a focus on target industries, and the development and production of content
· Management of translation projects - working with the corporate localization team to ensure that local translation requirements are met for collateral, newsletters, website etc.
· Developing local in-country case studies and media releases for general distribution and placement in key publications, newsletters and relevant websites in Japan.
· Managing core product launches - Coordinate product launches, ensuring that launch materials produced by corporate marketing are translated/localized and produced in a timely manner.
· Developing content for monthly e-newsletter and working with marketing agency to ensure timely distribution and monitor subscription base.
· Ensuring corporate/global standards are maintained in Japan - e.g. logo usage by partners, partner websites.
· Managing and maintaining the content and look and feel of our website, tracking and analyzing the performance of website traffic.
· Work with marketing agency to regularly review SEM and SEO projects with the goal of growing website traffic.
· Coordinate and management corporate branding/advertising campaigns.

For Channel marketing and support:
· Handling, coordinating, and responding to day-to-day requests from the Channel
· Joint-Development and implementation of channel marketing plans and initiatives with key channel partners supporting business objectives, including planning and organizing quarterly or biannually forums for channel partners.
· Providing sales and marketing tools to Channel Partners on a periodic basis - such as brochures, whitepapers.
· Regular and pro-active communications with channel partners to ensure their understanding of our policy & strategy and maintaining their confidence.
· Manage documents and communications for channel partners to maintain the integrity of our corporate messages.

Key Skills
· Excellent communication skills - fluent in written and spoken English essential
· Excellent interpersonal skills
· Strong project management and budgeting skills - juggling multiple activities and delivering on time and budget
· A team player that can also work independently / autonomously when required
· Shows initiative and has experience and a good understanding of Channel Marketing enablement
· Excellent customer focus and communication skills to effectively present to a wide range of audiences.
· Excellent attention to detail

Key Competencies
The following competencies are identified as key to the job in addition to the four core competencies (customer first, teamwork, creativity, continuous improvement):

· Strong operation skills both internally and externally, such as doing things right in timely and satisfactory manners with meeting certain deadlines.
· Communications skills to expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; Selects and uses appropriate communication methods
· Ability to be a good team player to work closely and productively with other members of our team
· Ability to develop and implement the marketing & communication programs in creative & pro-active manners.


Typical Experience
· 3+ years of experience in marketing and/or channel marketing & support. Experiences in IT&T industry or GIS/Map industry an advantage
· University (or equivalent qualification in Commerce / Marketing / Business
· Channel Marketing, Product Marketing and Marketing Communications experience (inc. PR, end to end event management, newsletter production, Channel support),
· E-marketing experience (inc. website maintenance, optimisation)
· CRM / Data base Management experience an advantage

Key Results Areas
· Effective management of marketing free funds budget
· Effective end to end campaign management - from concept to lead allocation and metric tracking
· Effective Channel Marketing Enablement and support for our Partners
· Successful launch of localised product offerings
· Professional organisation of key events such as user forums, partner forums and demand generation seminars
· Professional communications initiatives such as PR and newsletter production
· Effective management of website - including search engine optimisation and localised content appropriate for the Japan market.


Other
· Some international travel may be required (within Asia)
· Some marketing support to the South Korean business may be required from time to time (such as: translation of collaterals, assistance with product launches)

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